June 17, 2025
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If you’re planning a photoshoot in Melbourne and need professional models, choosing the right modelling agency is just as important as choosing the right studio, photographer, or creative team.
Melbourne has a busy modelling scene with agencies that specialise in everything from high-fashion runway to e-commerce, family lifestyle, fit modelling and influencer campaigns. This guide is written for clients – brand owners, marketers and producers – who need a simple way to understand the best modelling agencies in Melbourne and what each one is known for.
Quick note: Bohemia Bay Studio is not a modelling agency.
We’re an independent photography studio in Cheltenham.
This guide is here purely to help you find the right Melbourne model agency for your project.
Once you have your shortlist of agencies and talent, you can decide whether to shoot on location or in a controlled studio environment. If you’re still weighing that up, read: 5 Reasons to Hire a Professional Photography Studio.
Before you send a brief or booking request, it helps to be clear on:
Most Melbourne modelling agencies will ask for:
With that in mind, here’s a breakdown of 10 respected modelling agencies that regularly book talent for Melbourne campaigns.
Best for: Commercial fashion, eCommerce, lifestyle and in-store brand activations.
WINK Models is one of Australia’s best-known commercial modelling agencies, with a strong presence in Melbourne. Their roster includes models of all ages, sizes and backgrounds, which makes them a solid choice for brands who want relatable, “real” people in their campaigns.
Typical bookings include retail campaigns, lifestyle shoots, catalogue work, in-store activations and events. Clients can browse talent online and send a brief directly through their website, which keeps the casting and booking process simple.
Best for: High-end editorial, fashion, curve and premium commercial campaigns.
Vivien’s is one of Australia’s longest-running and most recognised agencies, with offices around the country and strong international connections. Their Melbourne board includes editorial faces, runway talent, commercial models and curve/plus-size models who’ve worked with major fashion and lifestyle brands.
If you’re shooting a polished campaign – from fashion to beauty to large-scale national ads – Vivien’s Model Management is often a first stop for casting.
Best for: High-fashion, editorial, celebrity and influencer talent.
Chadwick is a powerhouse modelling agency in Melbourne, with a legacy of launching some of Australia’s most famous faces. They represent high-fashion models, strong editorial talent, plus-size boards and a large influencer roster.
If your project needs a recognisable face, a strong editorial look or influencer reach as part of your campaign, Chadwick’s team is experienced in pairing the right talent with the right brand.
Best for: Diverse commercial models, creators, families and curve talent.
Brooklyn MGMT is a boutique agency based in Brighton that leans into diversity and inclusivity. Their roster includes commercial models, content creators, families, curve models and talent suited to social content, TVCs and retail campaigns.
They also operate their own studio space, which can be useful if you want to streamline casting and content production.
Best for: Fashion, commercial and influencer talent with strong diversity and global links.
ICON Management represents a broad mix of fashion and commercial models as well as influencers, with connections into markets like Tokyo, London and New York. They are known for promoting diversity and supporting body-image codes of conduct, making them a good choice for brands that care about authentic representation.
Expect to find talent for fashion shoots, campaigns, editorial work and influencer-led travel and lifestyle content.
Best for: Commercial, fitness, lifestyle and family-friendly campaigns.
Hunter Talent has a broad roster designed for everyday commercial work – the kind of imagery you see in catalogues, gym campaigns, family lifestyle ads and promotional events. They place a lot of focus on accessibility and diversity across ages, sizes and backgrounds.
If you need talent that feels like “real people” – families, fitness models, kids or lifestyle talent – for a TVC, catalogue or social campaign, Hunter Talent is a practical option.
Best for: Editorial and commercial talent with a focus on individuality.
Scene Model Management, with offices in Melbourne and Perth, combines established editorial names with newer, non-traditional models. Their “beautiful minds” approach emphasises personality and presence, not just measurements.
They regularly book talent for fashion editorials, lookbooks, campaigns and advertising – good for brands wanting a slightly more editorial or unique feel in their model choices.
Best for: Inclusive, trend-forward campaigns – particularly youth, teens and diverse representation.
Pride Models is a boutique agency with offices in Melbourne and Adelaide, known for championing emerging talent and diversity. They’ve worked on campaigns that centre Indigenous and Pride-aligned line-ups and have an eye for talent that feels current and authentic.
If your brand values representation and wants to reflect a broad, modern audience – especially younger demographics – Pride is a strong agency to look at.
Best for: High-end editorial, luxury brands, celebrity and influencer campaigns.
Chic Management is one of Australia’s most recognisable modelling and talent groups, representing elite fashion models, actors and digital creators. Their talent appears widely in Vogue, Harper’s Bazaar, luxury campaigns and on major fashion weeks.
For campaigns that need a very polished, fashion-forward or globally recognised face, Chic has the network and experience to deliver.
Best for: Fashion, editorial, lifestyle and curve talent with strong development and global connections.
Finesse is based in Adelaide but books regularly into the Melbourne market. They’re known for scouting talent locally, developing them, and then connecting them with global agencies and shows (including runway debuts for brands like Gucci and Prada).
If you’re looking for models who sit comfortably between editorial and commercial – and you care about craft and longevity – Finesse is worth including in your casting outreach.
Best for: E-commerce, fashion, fit modelling and UGC-style content.
Fundamental Models is a Melbourne-based agency with a strong focus on e-commerce and fit modelling. They also operate from a studio in Collingwood and Geelong, offering a practical base for online retailers and fashion brands who shoot frequently.
Their talent is often booked for:
Whichever Melbourne modelling agency you choose, a clear brief will always get you better results. Include:
This makes it easier for a booker to shortlist the right models quickly, come back with accurate quotes and flag any usage limitations early.
For more on usage, you might also like our Simple Guide to Image Licensing for Brands and Creatives in Australia.
Once you’ve booked your models, you’ll need a space that makes the shoot run smoothly.
A professional Melbourne photography studio gives you:
If you’re planning your next campaign or e-commerce shoot, you can book our Melbourne studio hire in Cheltenham and bring your chosen modelling agency talent with you.
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